● Art/Creative Direction ● Brand Identity ● Brand Strategy ● Graphic Campaign ● Naming ● Illustration ● Merchandising ● Social ● Web
Sol de Plata – A music festival that aims to highlight the Valencian scene on all levels. Taking horchata as a starting point, it seeks to create a celebration around this iconic Valencian drink and its cultural identity.
Sol de Plata blends two iconic elements of Valencia: the sun and the silver hue reminiscent of horchata, creating a name that celebrates the essence of this music and cultural festival.
All illustrations are hand-drawn and colored with alcohol markers.